Sunny Harvest
Packaging Design, Illustration, Logo Design
This concept project takes a look at Sunny Harvest, a food brand dedicated to making healthy eating fun for the health-conscious consumers with delightful snacks.
Objectives:
1. Differentiate packaging from competitors through a unique concept which grabs attention.
2. Captures the brand's essence, evoking a positive and fun association with healthy eating.
3. Establish a versatile design system applicable across various brand applications, such as promotional materials and advertisements.
1. Differentiate packaging from competitors through a unique concept which grabs attention.
2. Captures the brand's essence, evoking a positive and fun association with healthy eating.
3. Establish a versatile design system applicable across various brand applications, such as promotional materials and advertisements.
Solutions:
1. A bold saturated color palette along with fun illustrations help in creating a fun and appetizing association with healthy eating and communicate the warm brand essence. The illustrations use a common geometric shape language which can be easily replicated while introducing new flavors.
2. In order to appeal to the health-conscious consumers, the packaging clearly communicates product information to build trust, emphasizing natural ingredients. It also showcases high-quality, eco-friendly packaging materials for added trust.
